I spearheaded the initial creative direction for Medallia's Experience Now video portal, transforming client and company thought leadership into impactful online experiences, leading a cross-functional teams. By leading UI/UX design and branding development, I ensured a user-centric platform that fosters engagement. My role encompassed overseeing promotional campaigns, content creation, and storyboarding to showcase the power of customer experience (CX) data through compelling video narratives. 2023

Creative Direction, UI/UX Design