As Creative Director, I architected Medallia’s brand identity, translating our commitment to customer experience into a visual language that resonates. The brand book is a blueprint for delivering exceptional experiences, both internally and externally. 2024

• Brand Story: Medallia's mission, vision, and values.

• Brand Personality: Tone of voice, brand attributes, and archetypes.

• Visual Identity: Logo, color palette, typography, and imagery guidelines.

• Brand Applications: Guidelines for print, digital, and environmental applications.

• Brand Voice and Messaging: Key messaging, tone of voice, and writing style.