Creative lead a comprehensive brand identity exploration / implementation as part of Stella Connect's strategic merger with Medallia. Employed a rigorous, experimental approach to harmonize the unique visual and tonal identities of both SaaS brands. By meticulously analyzing brand assets, target audiences, and market positioning, I developed a unified brand architecture that preserved core brand equities while creating a compelling and cohesive brand narrative for the combined entity. This project showcases expertise in brand strategy, design thinking, and the ability to navigate complex organizational mergers. 2022